It is one thing to take an interesting idea and quite another to make a good film on that idea. It's Breaking News is a classic example of how an interesting concept has been developed into truly a woeful film.

The film's failure starts right from developing its intriguing idea of exposing the world of 'sting operations' into an engaging story. By the time the story is fleshed out into a screenplay, you have a script that is loose, unfocussed and totally random in terms of structure and flow. What's more the characters are barely fleshed out, the situations half baked. Add to that ineffectual performances from most of the cast, mediocre dialogue and a filmmaker at the helm with no sense or control over cinematic craft and having absolutely no idea of the film's emotional graph or what it's trying to say and well you get the picture...

The film looks at behind the scenes of a TV news channel where on the surface the channel projects a concerned and morally correct image but in reality is on the look out for anything it can exploit and sensationalize, morals and ethics be damned. It's Breaking News follows a TV journalist, Vidya Sehgal (Koel Purie), who is transferred from entertainment to crime. One day she gets a call from a woman in Pune, Sangeeta (Swati Sen making her debut), who is being sexually abused by a Superintendent of Police Prabhat Gupta (Harsh Chhaya). Vidya decides that the best way would be to catch Gupta red-handed in a 'sting operation.' The sting is set up but it is not Gupta who comes but a DIG of Police Dandekar (Vinay Apte). The sting covers Dandekar having sex with Sangeeta...

The film might have its heart in the right place but it has very, very little to recommend it. If one tries really hard to think of something, one could say that the two central characters Keol Purie as the upright Vidya Sehgal and Swati Sen as the victim Sangeeta try hard and do what they can but its hardly enough. Swati shows signs of being an extremely talented actress and one hopes she is able to find the right roles suitable for her for It's Breaking News is certainly not it. Koel is inconsisitent but does have her moments like the expressions flitting across her face during the sting. None of the other actors is worth mentioning. Even the reliable Virendra Saxena who wakens Koel's conscience is wasted. Actually most of the roles are so ever so weakly sketched. One wonders what Abhimanyu Singh playing a fellow journalist and Koel's love interest is doing in the film at all.

Technically, the film is tacky as hell. Some woeful cinematography and awful production design expose the films's lack of budget. As against the modern looking news channels of today, the film's office and sets look more like the worst of Doordarshan.

All in all, totally avoidable.